Client
Rodney's Car Rental
Industry
Car Rental & Tourism
Services
- Web Design
- API Integration
- SEO Optimization
Tech Stack
Year
2026
The Challenge
Rodney's Car Rental was facing a critical scaling issue. Their legacy website was merely a brochure, disconnected from their actual business operations. Behind the scenes, the team was managing a large fleet of vehicles using a separate, internal inventory system. This disconnect led to a high friction user experience and operational risks. Customers had to inquire manually about availability, and staff had to double-entry data, leading to potential booking errors and significant wasted time syncing the frontend with the backend reality.
The Solution
We approached this as a full-stack product engineering problem. We started with a modern, user-centric redesign in Figma to simplify the booking flow. Then, we built a powerful Next.js application that serves as the bridge between the customer and the fleet. Technically, the highlight was the custom API integration we built to connect the website directly to their backend inventory management system. This ensures that vehicle availability shown online is always real-time. We also implemented a comprehensive SEO strategy to capture tourist traffic, ensuring Rodney's appears right when potential customers are planning their trips.
The Result
The seamless API integration eliminated manual data entry errors. The site redesign combined with SEO optimization significantly improved their search rankings and user conversion rates.